Marketing is offered as a concentration in the Bachelor of Business Administration degree. A concentration in marketing provides students with a strong foundation in the principles of marketing. These principles include the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers in an ever-changing environment.

Through our program, students have opportunities to:

  • Learn from industry-leading professors
  • Gain invaluable knowledge through hands-on learning
  • Experience a well-rounded marketing curriculum
  • Choose elective courses that cater to their career interests
  • Network and interact with industry partners
  • Get involved with industry-focused professional organizations

The marketing concentration focuses on understanding the consumer and organizational decision making process to develop successful marketing strategies. Additionally, students gain practical experience by applying these concepts and methods in real-world applications from various industries.

Academic Requirements
Students with a concentration in marketing will be prepared for a rewarding career in brand management, advertising, sales, public relations, marketing research consulting and digital marketing.