Marketing is a dynamic area of the business field that focuses on developing customer interest and loyalty with the goal of promoting and selling products and/or services. Marketers research and identify target audiences, develop products and brands, create promotional campaigns and develop distribution methods that meet consumers’ needs. Marketing majors typically work in sales, product development, branding and public relations; however, a degree in marketing can lead to a broad range of careers.
Colorado Mesa University offers a Marketing concentration as a part of the Bachelor’s in Business Administration degree. Marketing majors will develop marketing materials, study methods in promotion and research, and learn about consumer behavior and how to identify and reach a target audience. Numerous opportunities beyond the classroom are available to business majors that enable students to practice and develop business knowledge, techniques and skills. Clubs, organizations, internships, and other professional development activities such as the Student Showcase are available to facilitate students in becoming stronger candidates upon entering the job market.
Account Representative/
Executive/Manager
• Advertising Executive
• Brand Development
Manager
• Buyer
• Consumer Affairs
Specialist
• Copywriter
• Customer Service
Manager
• Development
Director/Fundraiser
• Development Officer
• Director of Product
Development
• Distribution Manager
• District Sales Manager
• E-commerce Marketer
• Event Coordinator
• Global Marketing
Manager
• International Marketing
Manager
• Marketing Field Coordinator
• Market Information
Specialist
• Marketing Planner
• Media Planner
• Merchandising Manager
• Online Marketing Specialist
• Pharmaceutical Sales
• Product Manager
• Promotions Manager
• Public Relations Manager
• Purchasing Agent
• Quality Control Auditor
• Research Analyst
• Retail Manager
• Sales Manager
• Site Optimization Strategist
• Social Media Marketing Specialist
• Wholesale Sales Representative
Note: Some of the occupations listed above may require additional education, experience, or training beyond a bachelor’s degree. To research these occupations use the Career Research Resources links below.
• Write, edit, and produce marketing materials, press releases and online content.
• Serve as the public face of a corporation or government entity.
• Develop and maintain a business or organization’s online presence.
• Develop and implement promotional campaigns.
• Develop new products that fill the need of the target audience.
• Advertising and public relations firms
• Professional Associations
• Colleges and universities
• Federal, state and local government organizations
• Non-Profit Organizations
Skills Needed by Marketing majors:
• Written and oral communication skills
• Creative and imaginative
• Ability to assess, persuade and influence target audiences
• Sensitivity to potential consequences or public perceptions
• Ability to understand diverse viewpoints
Other Marketing resources
Reach out to CMU Career Services for resources and guidance on reaching your career goals. Career Services takes an active role in providing career exploration, workshops, events and on-campus employer visits to encourage students to investigate and gain information while creating their career path.
You can also use these sites to research information about specific occupations such as nature of the work, training or qualifications, employment or job outlook, projections, earnings and wages.
Occupational Outlook Handbook: https://www.bls.gov/ooh/
The Bureau of Labor Statistics
- Use the A-Z index to select the occupation you are researching. •
- View OOH information on Archivists, Curators, and Museum Technicians
O*NET-Online: http://www.onetonline.org
The U.S. Department of Labor- In the occupational search box type in key words, job titles, or occupational codes to research various careers.
My Future.com: https://myfuture.com/
The Department of Defense
- This site compiles information from departments of Commerce, Education and Labor.
• Advertising Age
• American Marketing Association Job Board
• Council of Public Relations Firms job search
• Idealist.org non-profit career resources
• Media Bistro
Also check specific organizations and associations, such as the ones listed above, for job opportunities.