Visual Identity

A strong visual identity communicates the Colorado Mesa University brand in a consistent and powerful way. This enables CMU to build the awareness and reputation of the University. This communication is accomplished through the use of the university seal, master brand signature and aiding visual elements discussed on this website.

The brand of the institution is directly impacted by the Colorado Mesa University students, faculty, staff and administration; who shape the reputation of the institution through their actions, comments, and messages to the outside world. The following visual identity enables the institution to deliver a concise and cohesive message to all stakeholders providing a sense of familiarity and confidence in the institution. An increase in the awareness, credibility, and loyalty for the University results in strengthening the institution’s reputation with both internal and external communities. Having a strong reputation enables CMU to effectively recruit and retain outstanding future students and faculty, encourage interaction with both internal and external communities, and promote an emotional connection with the University.

This resource has been developed by the Marketing and Communications Office as a guide to effectively support the University’s strategic goal of strengthening our brand awareness and perception. Adhering to the guidelines and best practices within this resource will improve the stature and reputation of the institution. This will create a competitive position for the organization to assure long term growth as a credible institution of higher education. It will also help develop a positive brand recognition from CMU audiences. This website ensures that all members of the Colorado Mesa University family — and external stakeholders using CMU brand assets — are equipped with the tools and knowledge to manage and strengthen our brand.





Logos and Marks