Trademarks and Licensing Program

The trademark licensing program promotes and protects the Colorado Mesa University brand and ensures the public can properly identify and associate CMU’s name and logos with officially licensed products and/or communications bearing the university’s marks.

All campus departments, clubs and organizations producing products using the name or marks of Colorado Mesa University must use a vendor that is a licensee of Colorado Mesa University.

Protected university content, representing intellectual property and registered federal trademarks owned by Colorado Mesa University, includes: names, logos, marks, nicknames, letter(s), word(s), seal, stories, websites, photography, videos, images and symbols. Any combination of these that can be associated with the University qualifies as a trademark and is vigorously protected by CMU.

Permission for Use of Content

Any use of the university’s content for commercial purposes or by any person or organization is prohibited without the express permission of the university. This applies to use in all forms of communications.

All individuals, third parties, entities and organizations wishing to use or reproduce university content must contact Marketing and Communications. Once approval has been given, users are forbidden to alter, distort or deface any element of the university content.

Licensing Agent

CMU has contracted with Learfield Licensing Partners as its primary licensing agent. Learfield assists CMU with:

Facilitating the license application process
Executing the licensing agreements
Marketing the Colorado Mesa University brand to potential manufacturers
Monitoring the marketplace for unlicensed use of trademarks
Collecting royalty payments
Conducting compliance review audits of licensed manufacturers

All licensees are required to remit royalty reports and payments on a quarterly basis to Learfield Licensing, who collects these payments on behalf of CMU. Licensees should consult with Learfield Licensing Partners (765) 404-1770 prior to the start of design projects to ensure the concept of each project adheres to the Seattle University’s standards.

For more information on becoming a Seattle University Licensee or on the services Learfield Licensing Partners provides, including a copy of the application and license agreement, visit Learfield Licensing.

How Can I Obtain a License?

Organizations outside the university who wish to obtain a license to produce merchandise must submit a license application. This application informs the university of how its marks will be used, what type of product the applicant makes, how the university is going to be represented, etc. Applications can be obtained by contacting:

Jared Harding, Brand Management Director

Learfield Licensing Partners, LLC

765.404.1770

License Application

Licensed Vendor List (search for Colorado Mesa University)

What Products Can Be Licensed?

Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by the University's Licensing Director. No products will be licensed without the approval of the Licensing Director. This ensures all products associated with the University are of high quality and good taste and, ensures the non-approval of potentially hazardous items.

Who Needs A License?

Anyone wishing to use the marks, logos and symbols of the university must obtain a license.

What If I Do Not Get A License?

All products must be approved by the University's Marketing and Communications Office. Failure to obtain a license or approval from the University's Trademark Licensing Program would be grounds for the seizure of all non-approved merchandise bearing the University's marks. It also could result in jail time and fines if convicted.

Can Alumni, Students, or Booster Groups Sell Products Using The University's Marks As A Fundraiser?

Before contacting manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the Marketing and Communications Office. They will be able to identify local manufacturers to produce the items, saving everyone time and effort.

What About Using the University's Name or Logo on a Website?

Every use of CMU’s trademarks requires permission from the Marketing and Communications Office. The World Wide Web has made it easy for alumni, fans and supporters to build web pages with the university's name and logos, and the university appreciates this support. However, federal trademark laws require that the university control its name and marks; therefore, CMU must be very selective in granting permission in these and all instances. For more information, contact the University's Marketing and Communications Office.

Contacts:

Jeremy Smith, Senior Graphic Artist and Creative Projects Manager

Colorado Mesa University

970.248.1371 or jmsmith@coloradomesa.edu

Jacob Krebs, Brand Management Representative