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CMU's brand platform helps to define the principle values and competitive advantages of Colorado Mesa University. It is the explanation of, and framework for, our brand. Every effort is made to center all communications around the values in this platform.

Consistency is key. A brand is conveyed in every touch point, every communication, every interaction — it is imperative to our success that we speak with one voice. Whether it’s a letter, a brochure, an email, a poster, web page or phone call, our brand depends upon every communication utilizing consistent messaging that reinforces our brand values and our brand promise.