Color

Colors play a major role in an institution’s identity. Color is one of the first factors people use in determining brand recognition. Therefore, adding colors or altering the approved colors is strictly prohibited. Colors in marketing materials should remain consistent and be reproduced as close to the original color as possible.

Colorado Mesa University

Mesa Maroon or “Mavroon” and White are the official primary colors of Colorado Mesa University, and have been since the institution was founded in 1925. In 2019, the CMU Board of Trustees officially adopted the name “Mavroon” that replaced the Mesa Maroon name. These colors are just as important as the university’s name and logo to quickly identify the university.

 

Mavroon

color-maroon.png

Print

PMS 209

CMYK: 0, 100, 34, 53

 

Screen

RGB: 134, 0, 55

Hex: #860037

 

White

color-white.png

Print

PMS white

CMYK: 0, 0, 0, 0

 

Screen

RGB: 255, 255, 255

Hex: #FFFFFF

  

Western Colorado Community College

To create an individual identity for WCCC the primary color was changed to a deep navy blue in 2010. This color was picked because it was a nice complement to Mavroon. The secondary colors in the WCCC brand are black and white. Gold is not used in this brand.

 

Navy Blue

color-blue.png

Print

PMS 295

CMYK: 100, 57, 0, 40

 

Screen

RGB: 0, 64, 120

Hex: #004078

 

Secondary Colors may be used in addition with the primary colors, provided they are used in small amounts. Secondary colors may not be used as alternatives to the university’s primary colors. These secondary colors are intended for use in the Colorado Mesa University and Maverick Athletic brands.

 

Gold

color-yellow.png

Print

PMS 116

CMYK: 1, 16, 100, 0

 

Screen

RGB: 255, 210, 0

Hex: #FFD200

 

Black

color-black.png

Print

PMS black

CMYK: 30, 30, 30, 100

 

Screen

RGB: 0, 0, 0

Hex: #000000

 

Neutral colors create a solid base when designing using CMU’s primary and secondary colors. Just like the name suggests, they should be insipid, creating room for other visual elements to dominate the design. All of the brands in the CMU architecture use cool grays as neutral colors options.

 

Cool Gray 1

color-cg1.png

Print

PMS cool gray 1

CMYK: 0, 0, 0, 6

 

Screen

RGB: 239, 239, 240

Hex: #EFEFF0

 

Cool Gray 3

color-cg3.png

Print

PMS cool gray 3

CMYK: 0, 0, 0, 17

 

Screen

RGB: 216, 217, 218

Hex: #D8D9DA

 

Cool Gray 5

color-cg5.png

Print

PMS cool gray 5

CMYK: 0, 0, 0, 29

 

Screen

RGB: 190, 192, 194

Hex: #BEC0C3

 

Cool Gray 7

color-cg7.png

Print

PMS cool gray 7

CMYK: 0, 0, 0, 37

 

Screen

RGB: 173, 175, 178

Hex: #ADAFB2

 

Cool Gray 9

color-cg9.png

Print

PMS cool gray 9

CMYK: 0, 1, 0, 51

 

Screen

RGB: 145, 145, 149

Hex: #919195

 

Cool Gray 11

color-cg11.png

Print

PMS cool gray 11

CMYK: 0, 2, 0, 68

 

Screen

RGB: 113, 112, 115

Hex: #717073

 

Mavroon and white are recognizable as Colorado Mesa University brand-specific colors and should always be used in your project. In the WCCC sub-brand, navy blue is the brand-specific color and should be the first hue used.

Consider the tone of the message when selecting colors for your project. Bright colors can appear too lighthearted or cheerful, whereas dark color can have a more somber tone. Color can support or detract from the tone of your communication.

Try not to use too many colors in one project. The use of too many colors can be overwhelming and have a negative effect in your design.

The Pantone Matching Systems (PMS) is the universal reference for selecting and specifying matching and controlling ink colors. It is recommended that samples be requested for every print job to ensure that the PMS colors are accurate. Slight adjustments may be required depending upon the material being used to produce your piece. Perform a test print and examine the result to see if any adjustments need to be made before printing the whole run.

Always reproduce colors using the formulas specified in this guide. Do not use the standard software translations values when converting PMS colors to CMYK, RGB or Hex colors.

Do not rely on the output produced by a desktop printer or a personal screen for matching color. The color calibration of desktop printers and screens vary from device to device and outputs typically don’t match the PMS colors used by offset printers. Contact the Marketing and Communications Office for consolation on color matching.

Access the Colorado Mesa University color libraries across all your Adobe Creative Could desktop and mobile apps by using Creative Cloud (CC) Libraries. CC Libraries ensure that colors are consistent and correct across all print and digital projects.

 

CMU Print Color CC Library

CMU PMS Spot Color CC Library

CMU Digital Color CC Library

 

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