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Colors play a major role in an institution’s identity. Color is one of the first factors people use in determining brand recognition. Therefore, adding colors or altering the approved colors is strictly prohibited. Colors in marketing materials should remain consistent and be reproduced as close to the original color as possible.

Contact Jeremy Smith, senior graphic artist and brand manager (970.248.1371 or jmsmith@coloradomesa.edu) with questions about color usage. 

 

Return to Visual Identity page.