Logos and Marks

Colorado Mesa University Master Brand

Full-color University Vertical Signature

university-signature-v.png 

Download Full-color University Vertical Signature (.zip)

 

Purpose

The Colorado Mesa University master brand signature is the primary and the most commonly used element of the CMU visual identity. The master brand signature is made up of two components: the Colorado Mesa University logo and wordmark. When communicating with the Colorado Mesa University master brand, the signature or wordmark must be utilized.

The logo is a stylized representation of the mesas and rivers in our region. The design communicates the dynamic and aspirational nature of the University. It also demonstrates our commitment to the region with outstanding faculty, quality academic programs, state-of-the-art facilities and technology. The logo also reflects the attitude — individualistic and independent — of the school and its students.

The wordmark contains the University’s name. It features the words “Colorado Mesa”— set in Trajan — with an accentuated descending serif on the R. This element symbolizes the individualistic and “maverick” nature of the school by breaking out of the baseline. The word “University” — set in Avenir all caps — serves as the foundation of the mark. It is a classic and sophisticated visual representation of the institution that boldly proclaims the University’s name while resting it on a modern foundation.

 

Usage and Restrictions

The approved visual signatures available are the vertical signature (seen above), the horizontal signature, and the wordmark.

 

Full-color University Horizontal Signature

 university-signature-h.png

Download Full-color University Horizontal Signature (.zip)

 

Full-color University Wordmark

 university-wordmark.png

Download Full-color University Wordmark (.zip)

 

The vertical and horizontal signatures are registered trademarks of Colorado Mesa University. A registered trademark symbol must be included in the logo just left of the lowest point of the stylized mesa graphic. Likewise, the CMU wordmark is a trademark for the school, and the trademark symbol must appear below the "A" in Mesa. Because the signatures and the wordmark are trademark material for CMU, permission to use the mark must be obtained through the Collegiate Licensing Company (CLC) portal or directly from the CMU Marketing and Communications Office.  

The relative proportion of the logo and wordmark may not be altered in any way. As the Colorado Mesa University brand is established, the wordmark promotes more name recognition in a way the logo cannot; therefore, the logo is not to stand alone without the wordmark. 

The full signature (and wordmark when used alone) must be positioned in such a way that allows a distance equal to the height of the “M” in “Mesa” of clear space between the mark and the nearest graphic element or edge of the design area.

No alterations to the original Colorado Mesa University signature and wordmark are allowed. The only exceptions are for approved brand and academic extensions detailed later in this resource. 

Do not combine the signature or wordmark with a brand extension signature, the University seal, or any Maverick Athletic or WCCC sub-brand mark. Also, do not attach any other element to the signature or wordmark.

The signature or wordmark must appear on all official Colorado Mesa University communications.

 

Color Usage

In the full-color version of the signatures and wordmark, the mesa graphic and the word "University" are presented in mavroon. Black is used to fill the river element and the words "Colorado Mesa." This color combination cannot be changed or altered. Different variations of colors should never be used.

The signatures and wordmark can be reproduced in one-color using mavroon, black, white and yellow.

 

One-color Mavroon University Signatures and Wordmark

university-signature-1color-mavroon.png

Download One-color Mavroon Signatures and Wordmark (.zip)

 

One-color Black University Signatures and Wordmark

university-signature-1color-black.png 

Download One-color Black Signatures and Wordmark (.zip)

 

One-color White University Signatures and Wordmark

 university-signature-1color-white.png

Download One-color White Signatures and Wordmark (.zip)

 

One-color Yellow University Signatures and Wordmark

 university-signature-1color-yellow.png

Download One-color Yellow Signatures and Wordmark (.zip)

 

Other colors have been used when reproducing the one-color wordmark and signatures. Special permission must be obtained throw the CMU Marketing and Communications Office before the production of the project or use of the communication displaying a one-color marks with a non-approved color.

Full-color University Acronym

university-acronym-fullcolor.png

Download Full-color University Acronym (.zip)

 

Purpose

The CMU acronym is designed to address the need for legibility when encountering space, distance and material restrictions or when reproduction restrictions are present on certain materials.

Usage & Restrictions

The CMU acronym provides a very visible presence for apparel and promotional items. Due to the recent introduction of the CMU brand and relatively minimal recognition in the marketplace, it is not appropriate to identify the university with the acronym alone.

The CMU acronym is intended for use on internal communication material and may also be used on very specific pre-approved merchandise. The use of the master brand signature should always be considered first, but when the acronym is needed the wordmark must be present with the acronym. The same usage standards of the Colorado Mesa University acronym also apply for the WCCC and Maverick Athletics acronyms.

Color Usages

In the full-color version of the acronym, The letters CMU are presented in black surrounded by a strok of mavroon. This color combination cannot be changed or altered. Different variations of colors should never be used.

The CMU acronym can be reproduced in one-color using mavroon, black, white and yellow.

 

One-color Mavroon University Acronym

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Download One-color Mavroon University Acronym (.zip)

 
One-color Black University Acronym

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Download One-color Black University Acronym (.zip)

 
One-color White University Acronym

university-acronym-onecolor-white.png

Download One-color White University Acronym (.zip)

 
One-color Yellow University Acronym

university-acronym-onecolor-yellow.png

Download One-color Yellow University Acronym (.zip)

 

Other colors have been used when reproducing the one-color wordmark and signatures. Special permission must be obtained throw the CMU Marketing and Communications Office before the production of the project or use of the communication displaying a one-color marks with a non-approved color.

Full-color University Seal

university-seal-fullcolor.png

 

Purpose

The Colorado Mesa University seal features an illustration that includes Independence Monument, Mount Garfield and the Grand Mesa, which have been part of the institutional iconography since our founding in 1925. The seal displays an academic torch, which historically represents both learning and knowledge. The torch is positioned in the valley symbolizing the insight, wisdom and education the institution brings to the region. Eleven stars surround the torch representing the members of the Board of Trustees. The University seal is associated with honor, tradition and speaks to the University’s longevity.

 

Usage & Restrictions

This seal is reserved for official and ceremonial use by the institution. This includes diplomas, transcripts, deeds and decrees. The CMU Marketing and Communications Office may also authorize use of the University seal on other materials related to the granting of degrees.

The University seal is a stand-alone mark and should not be combined with othermarks or signatures. The art should not be rotated or altered in any manner.

 

Color Usages

The full-color of the mark featuers the seal imagery in a gold gradient on a white background surrounded by a mavroon ring. The lettering in the ring appears in the gold color to complete the design. The seal may also be reproduced only using one-color using mavroon, black, white or yellow. Reproducing the seal in any other color combination is not allowed in the CMU master brand and should be avoided.

 

One-color Mavroon University Seal

university-seal-onecolor-mavroon.png

 

One-color Black University Seal 

university-seal-onecolor-black.png

 

One-color White University Seal 

university-seal-onecolor-white.png

 

One-color Yellow University Seal

university-seal-onecolor-yellow.png 

Contact Jeremy Smith, senior graphic artist and brand manager (970.248.1371 or jmsmith@coloradomesa.edu) in the Marketing and Communications office to obtain univerity seal graphic files and rights to use this mark. 

Vertical Signature with Brand Extension

university-brand-extension.png 

Wordmark with Brand Extension

university-brand-extension_wordmark.png

Purpose

Colorado Mesa University as a master brand is greater than the sum of its parts. By employing a singular image, the University will capitalize on the power of a new identity that represents the institution as a whole. Brand extensions are granted to distinguish a limited number of organizations and CMU entities. Similarly, the two CMU sub-brands WCCC and Maverick Athletics can capitalize on brand extensions, strengthening not only themselves but also the Colorado Mesa University master brand. Since the overuse of brand extensions has the potential of diluting the value of the master brand, the criteria and organizational entities that have been established as brand extensions are as follows:

  • A branch campus
  • An organization that is closely affiliated with Colorado Mesa University but has its own organizational structure and  distinct board of  directors and/or IRS designation such as the Alumni Association, Foundation and Real Estate Foundation
  • A revenue-generating auxiliary function of the University that markets its services beyond the University community, such as the University Center, Maverick Center, and John U. Tomlinson Library; or an officially sanctioned research center or institute.

Usage & Restrictions

Customized marks for brand extensions are created by locking the name of the brand extension to the master brand vertical signatures or wordmark. The configuration maintains that Colorado Mesa University is the master brand by placing the unit’s name below the master brand mark in the Trajan Bold font.

Brand extension signatures are designed for use on that brand extension’s specific communication materials, and brand extensions are required to adhere to all other visual guidelines. Brand extension should not be used with the university's hortizonal signature.

Note: Administrative offices are not authorized to have customized signatures or brand extensions. If a visual representation of a program or administrative office is needed, it must use the approved mark provided by the Marketing Office.

The brand equity for departments and programs rests with their affiliation with Colorado Mesa University. Sub-identities (including logos, wordmarks, typefaces and alternate design elements other than those officially approved) detract from the University’s ability to project a consistent, coordinated identity. Therefore, logos, wordmarks and alternate identities that deviate from the approved identity standards detailed in this manual are prohibited.

 

Approved Extensions

  • Alumni Association
  • Center for Health Innovation and Practice
  • Center for Local Government
  • Community Education Center
  • Cyber Security Center
  • Distance Education
  • Forensic Investigation Research Station
  • Foundation
  • Montrose Campus
  • Natural Resources Center
  • Real Estate Foundation
  • Redifer Institute
  • Ruth Powell Hutchins Water Center
  • Social Research Center
  • Tomlinson Library
  • Unconventional Energy Center
  • University Center

university-brand-extension-examples.png

Academic extension should not be created without permission from the Marketing and Communications Office.

 

Color Usages

Full-color brand extension marks follow the same standards as the main CMU signatures and wordmark. The brand extenstion itself can be reproduced in gray, black, white, mavroon or yellow.

Brand extension mark can also be reproduced in one-color. Approved colors for one-color use are mavroon, white, black and yellow.

One-color Brand Extension Examples

university-brand-extension-color.png

Brand extensions and one-color colors should be seclected based on the background the mark is placed on to produce the best visual contrast for optimal viewing.

Contact Jeremy Smith, senior graphic artist and brand manager (970.248.1371 or jmsmith@coloradomesa.edu) in the Marketing and Communications office to obtain brand extensions graphic files. 

Vertical Signature with Academic Extension

university-academic-extension-v.png 

Wordmark with Academic Extension

university-academic-extension-wm.png 

Purpose

The brand equity for academic departments and programs rests with their affiliation with Colorado Mesa University. Sub-identities (including logos, wordmarks, typefaces and alternate design elements other than those officially approved) detract from the University’s ability to project a consistent, coordinated identity. Therefore, logos, wordmarks and alternate identities that deviate from the approved identity standards detailed in this manual are prohibited.

However, the branding system allows academic departments to use a subsystem comprised of the department name set below the University signature or wordmark for use in print collateral, merchandise and advertising. No unit-specific tagline or slogan should be incorporated with the department extension and no unit-specific tagline or slogan should be adopted without consultation and approval of the Marketing Office. The CMU horizontal signature is never used with an academic estension. 

 

Usage & Restrictions

Customized marks for academic extensions are created by locking the name of the academic extension to the master brand signature or wordmark. The configuration maintains that Colorado Mesa University is the master brand by placing the unit’s name below the master brand signature in a smaller Aviner font.

Brand extension signatures are designed for use on that academic units specific communication materials, and academic extensions are required to adhere to all other visual guidelines.

 

Approved Extensions

  • Academic Honors Program
  • Center for Teacher Education
  • Department of Art and Design
  • Department of Biological Sciences
  • Department of Business
  • Department of Computer Science and Engineering
  • Department of Health Sciences
  • Department of Kinesiology
  • Department of Languages, Literature and Mass Communication
  • Department of Mathematics and Statistics
  • Department of Music
  • Department of Physical and Environmental Sciences
  • Department of Social and Behavioral Sciences
  • Department of Theatre Arts
  • Moss School of Nursing

 university-academic-extension-examples.png

Academic extension should not be created without permission from the Marketing and Communications Office.

 

Color Usages

Academic extension follow the same color usages standards as the brand extension. See the university brand estension section for guidelines.

university-academic-extension-color.png

Contact Jeremy Smith, senior graphic artist and brand manager (970.248.1371 or jmsmith@coloradomesa.edu) in the Marketing and Communications office to obtain brand extensions graphic files. 

Student Life Lock-up

 

university-student-lockup.png

Purpose

Student clubs and organizations are an important part of the college experience. It is acceptable for all student clubs and organizations to create and use their own logo, providing the logo:

  • does not violate the CMU visual identity and brand standards
  • does not contain obscene material as defined by community standards; 
  • does not contain words or imagery related to alcoholic beverages, illegal drugs or drug paraphernalia.

Student clubs and organizations are encouraged to consult with their peers in the Campus Design Studio — a student-run graphic design studio — for professional assistance in logo design. The Campus Design Studio is a full-service studio providing opportunities for graphic design students to apply creative skills and bring professional print and Web design services to CMU student organizations. Please email cds@coloradomesa.edu for more information on prices and services provided by the Campus Design Studio.

Student organizations are allowed to and strongly encouraged to identify their affiliation with the University through the proper use of the CMU logo “lockup.” This lockup should be used on all products, publications, flyers, documents, websites (including social media) and apparel.

 To obtain permission to use the logo lockup, student organizations must:

  • Be a registered student club or organization. To register, call the Director of Student Life at 970.248.1250 or visit coloradomesa.edu/student-life.

  • Submit vector art of their logos to the Marketing and Student Life Offices. The logo will then be reviewed by the Executive Director for Marketing and Communications, CMU Brand Manager and the Director of Student Life.

  • If approved, the student club/organization logo will be “locked” to the CMU wordmark and returned to the club/organization. Once approved, the logo stays approved as long as the club/organization remains a registered student club/organization.

Any student clubs or organization that chooses not to use the logo lockup, or those that are not approved to use the logo lockup, are not authorized to:

  • Use University signatures, trademarks, logos or graphics (including the CMU or WCCC signature, wordmark, acronym or intercollegiate athletics signatures, trademarks or logos, including the Maverick Head, signatures and other graphic marks and sometimes the word “Mavericks” without express permission from the University Marketing Office.

  • Use “CMU”, “Colorado Mesa University”, “Colorado Mesa”, “WCCC” or “Western Colorado Community College” in any way in the club/organization’s name, thereby indicating sponsorship or affiliation by the University.
Examples of Student Life Lock-up Logos 

university-student-lockup-examples.png

Western Colorado Community College Master Brand 

Full-color Community College Vertical Signature

community-college-signature-v.png 

Download Full-color Community College Vertical Signature (.zip)

 

Purpose

Sub-brands are divisions or departments of Colorado Mesa University with a brand position and/or brand promise that is distinctly different from the Colorado Mesa University master brand. Currently, CMU has two associated sub-brands: Western Colorado Community College and Maverick Athletics. These sub-brands compliment the institution allowing CMU to deliver higher learning to a larger audience.

Western Colorado Community College, a division of Colorado Mesa University, is an open admission, comprehensive community college providing higher education instruction for academic transfer programs, career technical programs including certificate programs, associate degree programs and skills courses for career upgrades. WCCC’s mission accompanies CMU’s ability to offer access and affordability to the 12-county region of western Colorado.

Since 2006, previously known as the Tilman M. Bishop Unified Technical Education Campus (UTEC), WCCC has undergone enhancements to its campus, services, programs, and skills courses. Likewise, the Community College’s visual identity has also undergone enhancements to ensure the brand promise is clear, cohesive, and is well received by the WCCC audience.

 

Usage & Restrictions

The WCCC signature consists of two components: the WCCC logo and a wordmark. In order to communicate a clear and consistent visual identity, there are three variations of the WCCC signature approved for use; a vertical (above) and horizontal combination of the two components, along with the use of the wordmark alone. The WCCC signature or wordmark must appear on all official WCCC communications.

Full-color Community College Horizontal Signature

community-college-signature-h.png 

Download Full-color Community College Horizontal Signature (.zip)

 

Full-color Community College Wordmark

community-college-wordmark.png 

Download Full-color Community College Wordmark (.zip)

 

The relative proportion of the logo and wordmark may not be altered in any way. As the Western Colorado Community College sub-brand is established, the wordmark promotes more name recognition in a way the logo cannot; therefore, the logo is not to stand alone without the wordmark. 

The full signature (and wordmark when used alone) must be positioned in such a way that allows a distance equal to the height of the “W” in “Western” of clear space between the mark and the nearest graphic element or edge of the design area.

No alterations to the original Western Colorado Community College signature and wordmark are allowed. The only exceptions are for approved brand extensions detailed later in this resource. 

Do not combine the signature or wordmark with a brand extension signature, the University seal, or any Maverick Athletic or WCCC sub-brand mark. Also, do not attach any other element to the signature or wordmark.

The signature or wordmark must appear on all official Western Colorado Community College communications.

 

Color Usage

In the full-color version of the signatures and wordmark, the mountain graphic and the words "Community College" are presented in navy blue. Black is used to fill the river elements and the words "Western Colorado" as well as the additional line at the bottom of the logo that reads, "A Division of Colorado Mesa University." This color combination cannot be changed or altered. Different variations of colors should never be used.

The signatures and wordmark can be reproduced in one-color using navy blue, black and white.

One-color Navy Blue Community College Signatures and Wordmark

community-college-signature-1color-blue.png

Download One-color Navy Blue Community College Signatures and Wordmark (.zip)

 

One-color Black Community College Signatures and Wordmark

community-college-signature-1color-black.png

Download One-color Black Community College Signatures and Wordmark (.zip)

 

One-color White Community College Signatures and Wordmark

community-college-signature-1color-white.png

Download One-color White Community College Signatures and Wordmark (.zip)

Full-color Community College Acronym

community-college-acronym-fullcolor.png

Download Full-color Community College Acronym (.zip)

 

Purpose

The WCCC acronym is designed to address the need for legibility when encountering space, distance and material restrictions or when reproduction restrictions are present on certain materials.

 

Usage & Restrictions

The WCCC acronym provides a very visible presence for apparel and promotional items. Due to the recent introduction of the new WCCC sub-brand signature and relatively minimal recognition in the marketplace, it is not appropriate to identify the WCCC sub-brand with the acronym alone.

The WCCC acronym is intended for use on internal communication material and may also be used on very specific pre-approved merchandise. The use of the WCCC sub-brand should always be considered first, but when the acronym is needed the WCCC wordmark must be present with the acronym. The same usage standards of the WCCC acronym also apply for the CMU and Maverick Athletics acronyms.

 

Color Usages

In the full-color version of the acronym, The letters WCCC are presented in black surrounded by a strok of navy blue. This color combination cannot be changed or altered. Different variations of colors should never be used.

The CMU acronym can be reproduced in one-color using navy blue, black and white.

One-color Navy Blue Community College Acronym

community-college-acronym-onecolor-blue.png

Download One-color Navy Blue Community College Acronym (.zip)

 

One-color Black Community College Acronym

community-college-acronym-onecolor-black.png

Download One-color Black Community College Acronym (.zip)

 

One-color White Community College Acronym

community-college-acronym-onecolor-white.png

Download One-color White Community College Acronym (.zip)

Vertical Signature with Brand Extension

community-college-brand-extension.png 

Wordmark with Brand Extension

community-college-brand-extension-wordmark.png

 

Purpose

The WCCC sub-brand is greater than the sum of its parts. By employing on a singular image that ties itself to Colorado Mesa as a whole, WCCC and the University will capitalize on the power of a new identity that represents the institution as a whole. Brand extensions are granted to distinguish a limited number of organizations and WCCC entities. Since the overuse of brand extensions has the potential of diluting the value of the master brand, the criteria and organizational entities that have been established as brand extensions of WCCC are as follows:

  1. An organization that is closely affiliated with WCCC but has its own organizational structure and distinct board of directors and/or IRS designation such as the Community Educational Center, POST Academy; or
  2. a revenue-generating auxiliary function of the Community College that markets its services beyond the WCCC community, such as the Lena’s Cafe; or
  3. an officially sanctioned research center or institute.

 

Usage & Restrictions

Customized signatures for brand extensions are created by locking the name of the brand extension to the WCCC sub-brand signature. The configuration maintains the extension by placing the unit’s name below the WCCC signature.

Brand extension signatures are designed for use on extension-specific communication materials, and brand extensions are required to adhere to all other visual guidelines.

Only the vertical signature and the wordmark can use the brand extension. Brand extension should not be used with the horizational signature.

Note: Technical departments and administrative offices are not authorized to have customized signatures or brand extensions. If a visual representation of the academic department, program or administrative office is needed, it must use the approved [insert name of signature] provided by the Marketing Office.

 

Approved Extensions

  • Community Education Center

community-college-brand-extension-example.png 

Color Usages

Full-color brand extension marks follow the same standards as the main WCCC signatures and wordmark. The brand extenstion itself can be reproduced in gray, black, white or navy blue.

Brand extension mark can also be reproduced in one-color. Approved colors for one-color use are mavroon, white and navy blue.

One-color Brand Extension Examples

community-college-brand-extension-color.png

Brand extensions and one-color colors should be seclected based on the background the mark is placed on to produce the best visual contrast for optimal viewing.

Contact Jeremy Smith,senior graphic artist and brand manager (970.248.1371 or jmsmith@coloradomesa.edu) in the Marketing and Communications office to obtain brand extensions graphic files. 

Maverick Athletics

Full-color Maverick Athletics Signature

maverick-athletic-signature.png

Download Full-color Athletic Signatures (.zip)

 

Purpose

The Colorado Mesa University athletics signature is the formal graphic of Maverick Athletics and is reserved for this use only. Colorado Mesa University athletics is an integral component of the collegiate experience, provides opportunities for students to practice leadership skills, and enhances brand awareness, image and reputation. CMU athletes are known as the Mavericks and are represented by the CMU athletics signature, acronym, interlocking CMU mark and Maverick mascot marks. Where appropriate to honor the unique traditions of an individual sport, Maverick athletes also are represented by a limited number of sport-specific iconography.

Unlike the Colorado Mesa University master brand signature and the WCCC sub-brand signature, the Maverick Athletics signature consists of only a single component. The mark is designed to be bolder, stronger, and younger than the master brand signature.

 

Usage & Restriction

This signature may be present on all Maverick Athletics communication in order to deliver a clear and consistent visual identity. The signature may not be used in conjunction with or in place of the master brand signature.

The Maverick Athletic signatures is a trademark for the school, and the trademark symbol must appear to the right of the mark along the baseline of the graphic. Because the signatures is trademark material for CMU, permission to use the mark must be obtained through the Collegiate Licensing Company (CLC) portal or directly from the CMU Marketing and Communications Office.  

Color variations: The maroon used in the athletics mark is the same as the maroon used in the primary color palette for the visual identity system, Pantone 209. Athletics marks also introduce athletic gold, Pantone 116.

The full signature must be positioned in such a way that allows a distance equal to the height of the “Y” in “University” of clear space between the mark and the nearest graphic element or edge of the design area.

 

Color Usages

The full-color version of the signature uses all four primary and secondy colors (mavroon, black, yellow and white) in the CMU brand. The most cost-effetive way to use the full signature is in full-color or CMYK printing. To save money the signature can be reproduce using two colors. To use the signature in two-color appications you would replace all the yellow with white and use black and mavroon ink. These color combinations cannot be changed or altered. Different variations of colors should never be used.

The signatures can be reproduced in one-color using mavroon, black, white and yellow.

 

One-color Mavroon Maverick Athletics Signature

maverick-athletic-signature-maroon.png

Download One-color Mavroon Athletic Signatures (.zip)

 

One-color Black Maverick Athletics Signature

maverick-athletic-signature-black.png

Download One-color Black Athletic Signatures (.zip)

 

One-color White Maverick Athletics Signature

maverick-athletic-signature-white.png

Download One-color White Athletic Signatures (.zip)

 

One-color Yellow Maverick Athletics Signature

maverick-athletic-signature-yellow.png

Download One-color Yellow Athletic Signatures (.zip)

Full-color Maverick Athletics Interlocking CMU Mark with Mavroon Fill

 maverick-athletic-interlocking.png

Download Full-color Athletic Interlocking Mark with Mavroon Fill (.zip)

 

Purpose

The interlocking CMU mark overlaps all three letters from the CMU acronym. The C is the biggest of the three and is placed in the middle. The M and the U are smaller than the C. The M is placed towards the upper-left-hand corner of the C. The U is placed towards the lower-right-hand corner of the C. The C is a san-serif letter, and the M and U both have serifs.

Originally, the interlocking CMU mark was created for the Mavericks baseball team given that this logo style is common amongst many baseball teams. Over time, the other athletic teams began adapting the interlocking logo. Eventually, the interlocking CMU mark became a staple for the entire athletic department.

Usage & Restriction

This mark has become the main graphic identifier for Maverick Athletics and should be present on all communications for the department. The interlocking mark may not be used in conjunction with or in place of the CMU master brand or WCCC sub-brand marks.

The Maverick Athletic interlocking CMU mark is a trademark for the school, and the trademark symbol must appear in the lower-right part of the mark. Because the mark is trademark material for CMU, permission to use the mark must be obtained through the Collegiate Licensing Company (CLC) portal or directly from the CMU Marketing and Communications Office.  

 

Color Usages

The Interlocking CMU mark has two official color combinations. The first has the mark filled with maroon and outline in athletic gold (pictured aboved). This version can be placed on photos and almost all color background. The only exception is when this mark is placed on a maroon background. When that happen the color combination should change so the mark has a white fill with a athletic gold outline (pictured below). 

Full-color Maverick Athletics Interlocking CMU Mark with White Fill

maverick-athletic-interlocking-whitefill.png

Download Full-color Athletic Interlocking Mark with White Fill (.zip)

 

The interlocking CMU mark can be reproduced in one-color using mavroon, black, white and yellow.

One-color Maverick Athletics Interlocking CMU Marks

maverick-athletic-interlocking-one-color.png 

Download One-color Mavroon Athletic Interlocking (.zip)

Download One-color Black Athletic Interlocking (.zip)

Download One-color White Athletic Interlocking (.zip)

Download One-color Yellow Athletic Interlocking (.zip)

Maverick Athletics Mascot with Mavericks

maverick-athletic-mascot-mavericks.png 

Download Full-color Athletic Mascot Mark with Mavericks (.zip)

 

Purpose

The mascot mark with Maverick serves as a rallying point and a bold unifying visual for CMU intercollegiate athletics. Use of the mark is limited to intercollegiate athletics, club sports, intramural leagues, and other campus units that are on the field of play during competition.

The mascot mark may be used in a limited number of other applications when such use is directly tied to/engaged with an athletic event. Such use must be approved by the Marketing Office.

Examples include:

  • alumni communication promoting athletic events/athletic affinity groups (i.e. softball alumnae reunion)
  • CMU marching band uniforms;
  • medallions or sports awards for student-athletes/alumni;
  • approved, licensed apparel and accessories;
  • events related to athletic programming;
  • Maverick Club communication.

In all other instances, the University’s master brand signature/wordmark (not the athletic mascot logo) should be used as the primary identifier including events produced by student organizations and clubs; name badges and nameplates; academic events; University marketing/advertising; business communications, academic department communications; permanent signage (excluding athletic facilities); etc.

The mascot marks may not be used in conjunction with a corporate logo except as allowed by specific sponsorship/licensing agreements managed by the Marketing Office.

As with all University logos, signatures, graphics, the mascot logo may not be modified or redesigned in any way. Other University organizations/units may not incorporate the mascot into their logos/identities and it should not be used to identify or represent an individual employed with the University in any capacity (i.e. in e-mail signatures).

 

Mascot with Mavericks 

This mark (shown above) is intended to be used the most out of all the mascot marks. This graphic is a registered trademarks of Colorado Mesa University. A registered trademark symbol must be included in the logo above the "S" in the word Mavericks. Because the mark is trademark material for CMU, permission to use the mark must be obtained through the Collegiate Licensing Company (CLC) portal or directly from the CMU Marketing and Communications Office.  

Maverick Athletics Mascot

maverick-athletic-mascot.png

Download Full-color Athletic Mascot Mark (.zip)

 

Mascot mark alone

This mark is intended for use when Colorado Mesa University athletic signature is also present. Examples include team uniforms, scoreboards, website mastheads, etc. The mark should not stand alone and should be acompany with the school name to gain brand recognition. Exceptions to this rule include helmets and baseball caps. For approval to use in other applications, please contact the Marketing Office.

 

Maverick Athletics Mascot with Athletic Signature

maverick-athletic-mascot-signature.png

Download Full-color Athletic Mascot Mark with Signature (.zip)

 

Mascot with the athletics signature

This mark is intended primarily for use on apparel worn by athletic staff and coaches while recruiting and/or conducting media relations. For approval to use in other applications, please contact the Marketing Office.

 

Color Usages

The full-color version of the mark uses all four primary and secondy colors (mavroon, black, yellow and white) in the CMU brand. The most cost-effetive way to use the full-color version of the mascot marks is in full-color or CMYK printing.To save money the signature can be reproduce using two colors. To use the signature in two-color appications you would replace all the yellow with white and use black and mavroon ink. These color combinations cannot be changed or altered. Different variations of colors should never be used.

The signatures can be reproduced in one-color using mavroon, black, white and yellow.

One-color Mavroon Maverick Athletics Mascot Marks

maverick-athletic-mascot-maroon.png

Download One-color Mavroon Athletic Mascot Marks (.zip)

 

One-color Black Maverick Athletics Mascot Marks

maverick-athletic-mascot-black.png

Download One-color Black Athletic Mascot Marks (.zip)

 

One-color White Maverick Athletics Mascot Marks

maverick-athletic-mascot-white.png

Download One-color White Athletic Mascot Marks (.zip)

 

One-color Yellow Maverick Athletics Mascot Marks

maverick-athletic-mascot-yellow.png

Download One-color Yellow Athletic Mascot Marks (.zip)

 

Maverick Athletics Sport Extension Example

 

maverick-athletic-interlocking-sports.png 

Purpose

Each sport can be individually identified by placing their sport name directly under the interlocking logo in the ITC Serif Gothic Heavy font in all caps. However, since there are varsity sports, club sports, and intramural sports, there are some guidelines specifying what each team is allowed to have placed under the interlocking CMU mark.

The three types of sports expressed above are viewed in tiers. Our varsity sports are considered the highest tier, followed by club sports, which leaves intramural sports as the lowest tier. If a sport exists in more than one tier, then the highest tier is reserved the privelage of having simply the sport name underneath the interlocking logo; the lower tiers must specify their sport type.

For example, Men's Basketball exists in varsity, club, and intramural. Therefore, only the varsity team is allowed to place "Basketball" under the interlocking mark. The club team must say "Club Basketball", and the intramural team must say "Intramural Basketball" underneath the interlocking CMU mark.

When a sports team does not exist as a varsity sport, then it is slightly different. For example, the CMU cycling team is considered a club sport, but since the sport cycling does not exist in a varsity tier, the the cycling team is not required to specify their sport type. They are allowed to put simply "Cycling" underneath the interlocking logo, and do not have to use "Club Cycling".

When it comes to sports that have both a men's and a women's team, whether or not to specify gender is at discretion of the teams themselves. For example, CMU has both a men's soccer team and a women's soccer team. Both teams are allowed to put simply "Soccer" underneath the interlocking CMU mark. Or if they choose to, they are also allowed to say "Men's Soccer" or "Women's Soccer" underneath the interlocking mark. The same rule applies to the intramural coed indoor soccer team. The coed intramural team is not required to specify that they are a coed sport. However, they do have to specify that they are an intramural sport because intramural soccer is not the highest tier of CMU's soccer teams.

 

Approved Extensions

  • Alpine Skiing
  • Athletic Training
  • Athletics
  • Baseball
  • Basketball
  • Bass Fishing
  • Battleship
  • Beach Volleyball
  • Cheerleading
  • Club Sports
  • Colorado Mesa University
  • Competitive Shooting
  • Cross Country
  • Cycling
  • Disc Golf
  • Dodgeball
  • eSports
  • Fencing
  • Flag Football
  • Football
  • Golf
  • Hockey
  • Intramural Sports
  • Kickball
  • Lacrosse
  • Nordic Skiing
  • Racquetball
  • Rodeo
  • Rugby
  • Soccer
  • Softball
  • Strength and Conditioning
  • Swimming and Diving
  • Table Tennis
  • Tennis
  • Track and Field
  • Triathlon
  • Ultimate Frisbee
  • Volleyball
  • Water Polo
  • Wrestling

Please contact the Marketing and Communications Office to obtain mark files or if your sport program does not appear on the approved sport extension list.

Examples of Sport Extensions

maverick-athletic-interlocking-sports-examples.png

 

Color Usages

Follow the color usages guidelines in the Interlocking CMU mark section. A Sport Extension can be reporduced in mavroon, black, white and yellow.

Contact Jeremy Smith, senior graphic artist and brand manager (970.248.1371 or jmsmith@coloradomesa.edu) in the Marketing and Communications office to obtain sports extensions graphic files. 

 

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