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The Mass Communication program at Colorado Mesa University offers students an opportunity to develop the knowledge, theory and skills that will assist them in securing employment or move on to graduate studies in this broad field.  The Bachelor of Arts degree offered in the program is titled "Media Strategies and Applications."  This degree allows students to combine aspects of Journalism, Broadcasting, Public Relations and New Media, focused on their interests and career goals.  In addition, the Mass Communication program also offers a minor and a Professional Certificate in Arts Media Communication.

Classes are small and informal in the Mass Communication program, which allows for greater interaction with professors who have experience in the field and classroom.  In addition, two Mac Lab classrooms provide the opportunity for hands-on learning during class times.  The program also has a partnership with Rocky Mountain PBS that provides access to state-of-the-art equipment in our multi-camera TV studio and audio production studio, which features multi-track session capability.  Our field production equipment and post-production software is also available for student projects.  Students also gain hands-on experience by participating in one or more of our student-run mediums: Horizon Magazine, The Criterion Newspaper, KMSA Radio, CMU-TV, or the Photography Club.

The Bachelor of Arts degree in Mass Communication is a concentration in Media Strategies and Applications. The overriding goal of the program is to offer students opportunities to develop the knowledge, theory and skills that will assist them in securing careers in the ever-changing fields of mass communication. Students will be provided with a core curriculum of courses in both theory and practical application. The program also allows students to choose from a variety of strategy and application courses to suit their personal interests in the major.

Academic Requirements for Bachelor of Arts in Mass Communication, Media Strategies and Applications

The minor in Mass Communication is a concentration that offers students the ability to engage with the core curriculum of the program. In addition, students who minor in Mass Communication will also choose various courses from strategy or application categories. Students who minor will have a strong addition to their resume and stand out when seeking employment involving any form of communication.

Academic Requirements for Minor in Mass Communication

The Arts Media Communication certificate offers students a valuable and focused skill set that combines arts critiques, media writing, and common technology used in the field. Many modern occupations require knowledge of producing media content across different platforms and/or working with the media. In the Arts Media Communication certificate, students will craft a unique voicing for their media content. They will learn to create dynamic content for many different types of audiences, and they will gain real world experience with interviewing and interacting with varied arts communities both on campus and off campus. Students will choose from a collection of art courses with the option to focus on their desired forms and mediums (music, dance, film, etc.), and learn about those histories. Then they will learn how to write for the media, with a focus in learning to write about (and for) the arts. Finally, students will gain real-world experience by working with a publication on campus, as well as with an arts focused off-campus client through an internship.

Academic Requirements for Professional Certificate in Arts Media Communication

Graduates of Colorado Mesa University’s Mass Communication program establish successful careers in media (magazines, newspapers, radio, television, public relations, advertising, and Internet-based media), as well as in other venues such as non-profit organizations, and government agencies. Some examples include the following:

  • Social Media Director, Seattle Seahawks, Light and Wonder
  • Associate Director at Walt Disney Studios at OMG23
  • NFL Content Programmer
  • Spanish Communication Specialist: University of Utah Health
  • Freelance Journalist: Politico, The New York Times, and National Geographic
  • Freelance Photographer
  • TV Production Assistant
  • News Anchor
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Why should a mass communication major take English courses?

As a mass communication major, you have an appealing set of skills. You have a solid foundation in media studies. You understand media theory, law and ethics, some key software applications, and the basics of media storytelling. The Mass Communication program gives you a nice balance of strategy and application courses, and you’ll eventually intern at a business or firm. However, minoring in English or taking a collection of writing, literature, theory, and linguistic courses will complement your expertise and make you a more appealing and versatile employee.

  • Improve Your Writing
  • Improve Your Ability to Tell Stories and Create
  • Improve Your Ability to Think Critically
  • Improve Your Ability to Create and Understand the Power of Film
  • Deepen Your Knowledge of Narrative and Language