Promoting and Enhancing the Value of Higher Education

Objectives

[1] Invest in creating a transformative experience for each student.

[2] Inspire a positive narrative about higher education and the unique student experience at CMU.

[3] Promote a range of career opportunities that require varying levels of college education.

[4] Deliver a quality, affordable education with lifetime professional and personal returns.

Strategic Initiatives	Key Performance Indicators
Increase experiential learning opportunities for students in all programs. [1, 4]	Number of experiential learning opportunities students engage in Percentage of graduates who engaged in experiential learning during their programs Student Completer Survey results
Communicate the unique value proposition of CMU using points of differentiation that provide both the financial return on investment and personal return on investment. [2]	Enrollment Increases Graduate and completer employment and salary (Post- Secondary Employment Outcomes data) Gallup-Purdue Index Survey results
Communicate CMU’s commitment to serving first-generation and underserved populations. [2]	New marketing campaign Market research analytics Enrollment Increases
Communicate the intrinsic and intangible value of higher education by focusing on the institutional values of CMU and by increasing programming within CMU centers, program pillars, marketing campaigns, and communication tools. [2]	New marketing campaign Market research analytics Enrollment Increases
Leverage CMU’s unique role and mission and diverse employer connections to highlight specific success stories at every academic level through engaging storytelling and events [2, 3, 4]	New marketing campaign Market research analytics
Deepen connections between CMU Career Services and CMU Alumni Association to grow internships, mentoring and job placement opportunities [1,3]	Percentage increase in students and alumni engaged in internships, mentoring, and job placement Number/percentage of students using CMU Career Services