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Western Colorado's Selective University

Bachelor of Business Administration

The Bachelor of Business Administration (BBA) is designed to prepare students for the challenges of today's organizations, as well as, the business world of tomorrow. The program provides students with the knowledge, skills, and abilities to compete in both the local and global business environments. Additionally, the program allows for an emphasis in a specialized area such as management, marketing, finance, economics, entrepreneurship, insurance, information systems, landman/energy management, human resource management, managerial informatics, and hospitality management.

The BBA degree can be applied in various fields such as medicine, the arts, sports, and education. In addition to positions in corporate America, nonprofit organizations like hospitals, school systems, and theaters also require people with business training and skills. Graduates of BBA programs hold positions in organizations from entry level manager to chief executive officer. Colorado Mesa University's BBA graduates are entrepreneurs, small business owners, bank vice-presidents, product managers in advertising firms, and project and operations managers in manufacturing organizations.

The BBA is a very versatile, flexible and valuable degree. Many of CMU's BBA graduates have gone on to earn advanced degrees in business such as the Master of Business Administration - one of the most sought after degrees by employers in today's job market.

Concentrations

Have you ever wondered why the economy does what it does? Have you ever wanted to be a Business Forecaster or Commodity Industry Forecaster? A degree in Business Economics will give you the knowledge.

A concentration on Business Economics provides a student with a solid foundation in all of the fundamental areas of business and combines this with additional work in economic analysis. Students acquire the ability to analyze forces that affect interest rates, incomes, foreign exchange rates, wage rates, employment and unemployment levels, inflation, recession, and the structure and competitiveness of firms and industries. Students also learn how to analyze the effects of public policy changes such as increases or decreases in government spending, taxes, and the money supply.

Past graduates have pursued many career paths including bank management, financial planning and advising, Governor's Office of Planning and Budget (Utah), capital acquisitions analyst for a major hospital, entrepreneurs/business owners. They have also gone on to Graduate Schools to study Economics, Business, Labor and Industrial Relations and Law.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Economics, will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Economics: Apply key economic concepts in business decision making.

The Bachelor of Business Administration with a concentration in Entrepreneurship provides students with a solid business background. Specific classes on various aspects of entrepreneurship then allows students to more fully develop their entrepreneurial spirit. The project and the capstone course for Entrepreneurship is a complete business plan. Students develop an idea from thought to completion and are then ready to go forward with that idea as they begin their own business.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Entrepreneurship , will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Entrepreneurship: Recognize and evaluate entrepreneurial opportunities and create viable, innovative business models.

Interested in joining the Entrepreneurship Club (E-Club)? Click here for Business Student Organizations contact information.

If you have always wanted to be a Chief Financial Officer, a Financial Planner, an Industrial Broker or Investment Counselor, a degree in Finance will pave the way.

Finance is alternatively defined as both the "art and science of managing money" and the "processes by which money is transferred among businesses, individuals, and governments." An understanding of finance not only prepares students for a variety of interesting and rewarding careers, but also equips them to make better decisions as investors throughout their lives. Virtually every business decision has financial implications and determining whether a particular decision will likely create value or destroy it is the underlying principle of the finance discipline.

Finance graduates are sought to fill a variety of positions that include Financial Analyst, Retail Bank Manager, Cash Manager, Trust Officer, Credit Analyst, Financial Planner, Loan Officer, Real Estate Appraiser, Stockbroker, Insurance Agent, Portfolio Manager, Underwriter, Mortgage Banker, Pension Fund Manager.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Finance, will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Finance: Apply financial concepts and strategies and evaluate the effect on shareholder value.

Does the world of travel appeal to you? This degree will give you the knowledge to be a travel agent, tourism director, or lead the way to other travel related industry.

Would you like to work in a job where you can:
  • Meet people from all walks of life and from all over the world?
  • Work in a resort property instead of a factory?
  • Be challenged creatively instead of adjusting to the average?
  • And of course, you hope to make lots of money, right?

If any or all of your answers are YES, then you should study Hospitality Management! Our Bachelor of Business Administration degree in Hospitality Management is designed to prepare you for success in the industry! If you feel ready to pursue a career in the Hospitality industry, then talk to Associate Professor Robert Mayer in our Hospitality Management program.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Hospitality Management, will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Hospitality Management: Apply financial, marketing, and operational business principles within the hospitality industry.

The human resource management concentration is designed to prepare students to understand the fundamental functions of HR: Staffing, HR Development, Compensation & Benefits, Safety & Health, and Employee & Labor Relations. Students should be able to identify activities and processes related to the HR functions that can be used to discern and diagnose problems, as well as provide potential solutions. Student knowledge of employee & group performance-improvement are the ultimate goal of this concentration.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Human Resource Management, will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Human Resource Management: Apply human resource practices to organizational issues.

Interested in joining the Student Human Resource Management Club (SHRM)? Click here for Business Student Organizations contact information.

The Bachelor of Business Administration (BBA) in Information Systems is geared to students seeking a business degree and deep studies in computer or management information systems. This program provides graduates with business management skills and computer information expertise to manage computer systems in today's organizations. Graduates of this program are employed in such occupations as systems analysts, analyst/programmers, database administrators, network administrators, web page designers, help desk specialists, and IT Managers.

Graduates assist businesses with creating, obtaining, and maintaining computer information systems that solve problems and assist in facilitating routine business events. As businesses increasingly rely on technology to provide a competitive advantage, employees with an understanding of both business concepts and computer systems are necessary. Computer information systems studies require students to examine computer systems from organizational, social, psychological, and technical perspectives. Graduates from this program will have taken a variety of courses that were developed based on national guidelines for quality degrees in information systems.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Information Systems, will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Information Systems: Identify, formulate and correctly solve information systems problems.

The Bachelor of Business Administration with a concentration in insurance prepares students to enter a fast-growing trillion dollar industry which employs over 3 million people in the United States. The insurance concentration prepares students to assist both businesses and individual in successfully managing the risk associated with their lives as well as their businesses. One of the critical components of this concentration is the successful completion of the life, health, property casualty insurance certification as well as the State of Colorado licensure.

There are many career opportunities in this industry ranging from sales representatives to underwriting to an asset manager. With great support from local businesses, students acquire both the needed knowledge and skills as well as the opportunity to network with local business leaders in this area.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Insurance, will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Insurance: Evaluate and manage risk through the use of insurance products.

As the energy industry evolves, you can play a part in the search for pioneering solutions to global energy challenges. With the Landman/Energy Management program from Colorado Mesa University, you'll be poised for success in the business side of the growing energy industry with countless job opportunities that can take you around the globe or keep you at home in Western Colorado. At CMU, you'll benefit from a dynamic, interdisciplinary curriculum taught by expert faculty and industry leaders. You'll have access to network with guest speakers who are at the forefront of the industry, site and facility tours that are second to none, and internship opportunities with global companies based in our region.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Energy Management/Landman, will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Energy Management/Landman: Apply landman and energy management tools to identify and manage energy resources in a global market. Interested in joining the Landman/Energy Management Club (LEM)? Click here for Business Student Organizations contact information.

A concentration in Management will provide a student with a foundation in management for an organization. This involves achieving organizational goals or objectives by and through others. There are generally three levels of management. Each one involves two main components:general organizational abilities; including the ability to plan, organize, lead, and control; and specific skills involving conceptual, human relations, and technical. This includes the ability to delegate, learning to take advantage of opportunities, and utilizing the resources available to accomplish the mission and the vision of the organization.

Since it has been said that all roads lead to management, careers in every field, including both product and services, can expect to need both entry level and advanced managers.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Management, will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Management: Apply management principles to optimize organizational resources.

A concentration in Managerial Informatics is designed to prepare students to managerial level decision making based on the use of information and computer technology. The modern world presents a wealth of information, although using information effectively requires insight and talent with a variety of tools. The Managerial Informatics concentration is intended for students who are interested in expanding their knowledge and skills in the use of information and related technology. A Managerial Informatics concentration coupled with the BBA core and a second concentration can increase the employment opportunities available in a wide variety of areas.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Managerial Informatics, will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Managerial Informatics: Apply managerial information skills to business problems.

We all see advertising on television, in magazines and hear it on the radio. If this area is interesting to you, these plus many more, including Television Shopping Channel Coordinator, are available to you when you receive a degree in Marketing.

A concentration in Marketing will provide the student with a strong foundation in the principles of Marketing which is the process of creating, distributing, promoting and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers in an ever changing environment. Many very highly compensated and satisfying careers are found in this are of study. Almost one-third of the civilian work force in the United States is employed in Marketing related jobs. Example careers are as follows: marketing research, sales, industrial buying, public relations, distribution management, product management, advertising, retail management, and direct marketing.

Student Learning Outcomes:

A Bachelor of Business Administration Graduate with a concentration in Marketing, will be able to:

Critical Thinking Skills: Apply business knowledge and skills in appropriate business contexts and transfer knowledge and skills to new business situations.

Individual and Team Skills: Produce professional business work products, independently and working as a team.

Communication Skills: Communicate clearly, appropriately, and persuasively to the business audience, both orally and in writing.

General Business Knowledge: Integrate knowledge from multiple functional areas of business to solve business problems and to develop sound business strategies.

Analytical Skills: Analyze business data critically, reason logically, and apply quantitative analysis methods correctly to develop appropriate business conclusions.

Information System Skills: Properly and appropriately use information systems tools and techniques within functional business areas.

Specialized Knowledge in Marketing: Create marketing strategies and evaluate business relationships in the flow of products from producer to consumer.