Dongjun Rew, PhD, is an associate professor of marketing at the Davis School of Business. He teaches both undergraduate and graduate marketing courses, including principles of marketing, consumer behavior, promotions, quantitative decision making and marketing strategy.
He believes that teaching is two-way communication. This is the first step of his effort to build a relationship with students. In his classes, he always attempts to know his students better, not only by sharing knowledge of marketing but also by talking with them. He asks many theoretical and practical questions, and he listens to student answers because in this way both sides can see where they are, what they have to do and what they can do to reach the goals they set. He hopes this helps his students extend their comfort zone.
He is very interested in consumers and their behaviors in service settings. He uses quantitative research methods to explain how factors such as attitude, satisfaction, trust and loyalty work together. His current projects cover mindful consumption, corporate and university social responsibility, destination image in tourism, and the consumer decision making process.
He is a big fan of outdoor activities such as both salt water and fresh water fishing, hiking and camping. Thus, he is usually looking for the best places for activities with his family.