CMU marketing students finalists in American Petroleum Institute marketing challenge

Colorado Mesa University marketing students Shania Belden, Nick Cavalier, Joseph Pridy, Garrett Gross and Avery Cantrell will represent their team as finalists in a national competition hosted by EdVenture Partners (EVP).

The competition, “Educating Our Energy Future,” for client American Petroleum Institute (API) challenges teams to develop integrated marketing plans to educate students of all levels on the role of natural gas and oil in their daily lives. The CMU team developed an augmented reality game mobile app as the heart of its campaign. The students are competing as part of an advanced marketing course taught by Business Professor Tim Hatten, PhD.

“I love everything about these competitions – they really bring out the best in giving us a chance to go head-to-head with better-known universities on a level field,” Hatten said. “There are no big-school, small-school divisions so everyone rolls out their best to see if it’s good enough.”

Joining CMU as finalists are teams from Indiana University, South Bend and University of Central Oklahoma.  EVP matches client organizations with teams of marketing students from colleges and universities around the world. Other competitors included Texas A&M University, San Jose State University, West Virginia University, Middle Tennessee State University, University of Houston, University of Texas - Arlington and Florida International University.   

The CMU team and Hatten will travel to API headquarters in Washington D.C. from May 23-25 to present their plan to API executives. Teams are competing for scholarship awards of $10,000 for first place, $7,000 for second and $5,000 for third. The prize money would be used to fund scholarships for future business students.

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