Entrepreneurship Day
The event features a keynote luncheon with MillerCoors chairman Pete Coors. There will be breakout sessions throughout the morning highlighting local entrepreneurs and professionals.


Entrepreneurship Day quenches business students’ thirst for knowledge

Colorado Mesa University’s Department of Business will host the eighth annual Entrepreneurship Day (E Day) on April 3. The event features a keynote luncheon with MillerCoors chairman Pete Coors. There will be breakout sessions throughout the morning highlighting local entrepreneurs and professionals. Coors will also speak during the second annual E Day keynote event on the Montrose Campus later that afternoon.

Coors, who also serves as the vice chairman of the Molson Coors Brewing Company, is a Colorado native. He graduated from Cornell University, earned an MBA from the University of Denver, and has received honorary doctorates from several other universities. His involvement in the brewing business follows
a century-long tradition that has spanned five generations of the Coors family.

There will be approximately 30 morning breakout sessions tying classroom theory to real-world experience. In keeping with the Coors theme, many of the breakout session speakers have backgrounds in the beverage industry.

“A lot of the time, we don’t think about how a product got to the shelf. We just go pick it off, drink it and enjoy it. We’re trying to really look at the whole process from how a product is made, to the distribution process, to the consumer actually consuming it,” said Morgan Bridge, PhD, head of the business department.

“One of the coolest things, from our perspective, is that the students have the opportunity to connect with local business people,” Bridge said. “Those morning sessions are absolutely phenomenal, and we really appreciate the people who are able to come in and donate their time to share their stories with students.”

In the weeks leading up to E Day, students will have the opportunity to take the “Idea Challenge”. Modeled after an elevator pitch, a presentation to potential investors that requires less time than an elevator ride, the Idea Challenge requires competitors to present an entrepreneurial idea in 90 seconds to a panel of judges. The contest, introduced last year, includes both a high school and a university category. The top three finalists in each level will present their pitch on E Day for cash or other prizes. This year, the audience will vote for the winners.

“The Idea Challenge has been a great addition to E Day,” Bridge said. “We don’t have investors here, but we have people who can help hone those skills. It allows students to get more involved and really supports the entrepreneurial idea that we’re trying to facilitate with the program. Small business is the backbone of the American economy, so anything we can do to help support that is great.”

The breakout session schedule will be available online at coloradomesa.edu/eday. All sessions are free and open to the public, and will be held in the Academic Classroom Building. Bridge anticipates more than 700 students and community members will be participating in the event.

“We have some great business community people that have underwritten [the program], which allows us then to not have to charge people for the morning sessions,” Bridge said. “JGMS is our lead sponsor this year as they have been for the last several years. They’re just amazing.”

The keynote lunch will take place in the University Center ballroom at 12 p.m. General admission, not including lunch, is $10 at the door. Student admission with lunch is $20 and public admission with lunch is $50. Proceeds support scholarships specifically for business students.

Coors will speak at the Montrose Pavilion at 4 p.m. Tickets are $25; all proceeds go towards scholarships for Montrose Campus students. To purchase Montrose keynote event tickets, call 970.249.7009. Tickets for both campus events are available online at coloradomesa.edu/eday.

Media Contact

Dana Nunn, Director of Media Relations


970.248.1868 (o)

970.640.0421 (c)