Sample Public Relations/Advertising Classes

MASS 303 Public Affairs (3 hours)
Practice in advanced reporting techniques, with students alternating from broadcasting style to print style on a variety of exercises. Examination of gathering and presenting information involving public information officers, public relations officials, and government agencies.

MASS 330 Editing & Publication Design (3 hours)
News evaluation, copy reading, headline writing, page make-up, and similar duties of a publication copy editor using computer editing and make-up.

MASS 340 Mass Media Advertising (3 hours)
Study of advertising in perspective, advertising barriers, propaganda techniques, layout and design, and actual production of advertising for the major media: newspapers, radio, television.

MASS 350 Public Relations Concepts (3 hours)
Historical and theoretical approach to contemporary public relations with emphasis on the persuasion process and ethics, propaganda, and advertising techniques in the mass media.

MASS 450 Public Relations Campaigns (3 hours)
Campaigns and case histories presenting the scope of PR, research methodology, and audience targeting. Practical application of PR theory.